CASETiFY and Barbie Launch a New Tech Accessory Collection
Grace Mahas — December 7, 2022 — Lifestyle
References: casetify
CASETiFY, the global lifestyle brand, recently joined forces with Mattel Inc's iconic Barbie brand to launch a collection of tech accessories. The collection aims to "inspire the limitless potential in every girl."
This collection includes accessories made for iPhones (including the new iPhone 14 series), Samsungs, Google Pixels, AirPods and AirPods Pro, MagSafe wallets, Apple Watch bands, wireless chargers, Macbooks, and iPads. For $52 USD, Barbie enthusiasts can also purchase one of the specialty Bead Straps featuring pink beads with Barbie motif charms. Retail prices for additional products in the collection range from $38 to $98.
The Barbie x CASETiFY collection launches worldwide on casetify.com/co-lab, available for purchase online, in the CASETiFY Co-Lab app (available now in the App Store), and at CASETiFY Studio locations.
Image Credit: CASETiFY
This collection includes accessories made for iPhones (including the new iPhone 14 series), Samsungs, Google Pixels, AirPods and AirPods Pro, MagSafe wallets, Apple Watch bands, wireless chargers, Macbooks, and iPads. For $52 USD, Barbie enthusiasts can also purchase one of the specialty Bead Straps featuring pink beads with Barbie motif charms. Retail prices for additional products in the collection range from $38 to $98.
The Barbie x CASETiFY collection launches worldwide on casetify.com/co-lab, available for purchase online, in the CASETiFY Co-Lab app (available now in the App Store), and at CASETiFY Studio locations.
Image Credit: CASETiFY
Trend Themes
1. Personalized Tech Accessories - Opportunity to leverage technology and design to create personalized accessories for different tech devices to cater to individuals' unique styles and preferences.
2. Collaborative Tech Accessory Collections - Opportunity to coordinate with popular brands or characters to create innovative and trendy tech accessories for fans and consumers.
3. Empowering Girl Power Tech Collections - Opportunity to create tech accessories that encourage and motivate young girls to explore their tech interests and capabilities.
Industry Implications
1. Tech Accessories - Opportunity for tech and fashion brands to collaborate and create new accessory collections for tech devices that cater to a diversified market.
2. Children's Toys - Opportunity for toy brands to expand their product offerings to tech accessories that revolve around their iconic characters to attract young consumers.
3. Retail - Opportunity for retail brands to diversify product offerings with innovative and trendy collaborative tech accessories to draw in consumers with different interests and preferences.
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