The Atlantic's Interactive Smartphone Map Charts Cellphone Stats
Omar Yusuf — September 26, 2011 — Tech
References: theatlantic & gizmodo
The Interactive Smartphone Map -- developed by The Atlantic magazine with data from the U.S. Census -- lets you test out the generalizations about device owners you've always maintained. Are iPhone owners really the affluent Valley girls you assumed? Do all basement-bound nerds buy Androids?
Much to the delight of marketing agencies and advertisers, the project lets you overlay demographic details onto a map of the United States whose colors are based on device popularity. As you navigate the mini-game, some very intriguing information begins to emerge. For example, BlackBerry users are considerably younger and live in less urban places than you'd imagine -- according to the Interactive Smartphone Map, they're all in Wisconsin.
As a young, Android-owning, city-dwelling minority member, the map suggests that Arizona and Georgia are the places where my kinfolk congregate. I'll let my Motorola Blur map out the trip!
Much to the delight of marketing agencies and advertisers, the project lets you overlay demographic details onto a map of the United States whose colors are based on device popularity. As you navigate the mini-game, some very intriguing information begins to emerge. For example, BlackBerry users are considerably younger and live in less urban places than you'd imagine -- according to the Interactive Smartphone Map, they're all in Wisconsin.
As a young, Android-owning, city-dwelling minority member, the map suggests that Arizona and Georgia are the places where my kinfolk congregate. I'll let my Motorola Blur map out the trip!
Trend Themes
1. Mobile Demographic Mapping - The trend of using mobile demographic data for customization and targeting.
2. Consumer Segmentation by Smartphone Ownership - The trend of dividing customers into segments based on their smartphone brand and demographic information.
3. Location-based Targeting - The trend of using location data to target advertising and promotions to consumers based on their geographic location.
Industry Implications
1. Market Research - Market research firms can use this tool to provide clients with more detailed and precise targeting of consumers.
2. Mobile Advertising - The mobile advertising industry can leverage this trend to create personalized and location-specific advertising campaigns for different smartphone users.
3. Smartphone Manufacturing - Smartphone manufacturers can tailor product offerings and marketing strategies based on the trends and data provided by this tool.
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