"Tori" Enhances the Experience of Ordering at Carl's Jr. and Hardee's
Laura McQuarrie — May 5, 2023 — Business
References: prnewswire
Artificial intelligence has transformed numerous industries and its impact can be seen in everything from healthcare to finance, as well as the emergence of AI drive-thru systems in the fast-food industry. Carl's Jr. and Hardee's are partnering with OpenCity's AI proprietary voice ordering platform called "Tori" to improve the customer experience of ordering food, all the while boosting operational efficiency.
When a drive-thru customer is ready to place their order, they can talk with Tori and then proceed to pay for their meal at the pickup window as usual. Already, as a result of implementing this drive-thru technology at test restaurants, Carl's Jr. and Hardee's have observed increased order accuracy, more employee satisfaction and productivity, as well as a "significant impact to labor efficiencies."
When a drive-thru customer is ready to place their order, they can talk with Tori and then proceed to pay for their meal at the pickup window as usual. Already, as a result of implementing this drive-thru technology at test restaurants, Carl's Jr. and Hardee's have observed increased order accuracy, more employee satisfaction and productivity, as well as a "significant impact to labor efficiencies."
Trend Themes
1. AI Drive-thru Platforms - The use of AI drive-thru platforms can enhance the customer experience and boost operational efficiency in the fast-food industry.
2. Voice-activated Ordering - Voice-activated ordering can increase order accuracy and improve employee productivity in the fast-food industry.
3. Labor Efficiency Optimization - The implementation of AI drive-thru platforms can significantly impact labor efficiencies in the fast-food industry.
Industry Implications
1. Fast-food Industry - The use of AI drive-thru platforms and voice-activated ordering can transform the fast-food industry customer experience and business operations.
2. AI Technology Industry - The development and implementation of AI drive-thru platforms and voice-activated ordering systems present disruptive innovation opportunities in the AI technology industry.
3. Hospitality Industry - The application of AI technology in the fast-food industry through drive-thru platforms and voice-activated ordering systems can provide insights for the hospitality industry to enhance its customer experiences and improve operational efficiency.
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