The Cadbury 'Worldwide Hide' Campaign Encourages Safe Celebration
Michael Hemsworth — March 9, 2021 — Marketing
References: cadbury & talkingretail
The Cadbury 'Worldwide Hide' campaign is being launched by the brand to help consumers celebrate Easter in an alternative manner that is interactive and safe. The campaign works by allowing consumers to hide virtual Easter eggs anywhere they want in the world before encouraging a loved one to try and find it using Google Maps Street View. The hider can simply send the virtual hunt for their loved one to partake in or pair it with one of four Cadbury Easter eggs to send directly to their house.
The Cadbury 'Worldwide Hide' campaign speaks to the continued need for ways that brands can interact with consumers on a virtual basis as they continue to spend increasing amounts of time at home.
The Cadbury 'Worldwide Hide' campaign speaks to the continued need for ways that brands can interact with consumers on a virtual basis as they continue to spend increasing amounts of time at home.
Trend Themes
1. Virtual Easter Egg Hunts - The trend of virtual Easter egg hunts can be capitalized by creating interactive and gamified online experiences for consumers to engage with while staying safe at home during holidays.
2. Remote-enabled Celebrations - The trend of remote-enabled celebrations can be capitalized by creating new, creative and immersive virtual experiences that encourage socialization and help people connect in new ways.
3. Innovative Online Campaigns - The trend of innovative online campaigns can be capitalized by creating gamified and interactive brand experiences that engage consumers in new and exciting ways and demonstrate a commitment to innovation and customer engagement.
Industry Implications
1. Food & Beverage - The food & beverage industry can take advantage of virtual Easter egg hunts by designing new and fun online experiences that complement their products and entertain consumers at home.
2. Advertising & Marketing - The advertising and marketing industry can leverage the rise of remote-enabled celebrations by creating campaigns that promote seamless and engaging virtual experiences for holiday events.
3. Gaming & Entertainment - The gaming and entertainment industry can innovate virtual Easter egg hunts by creating new, interactive and highly engaging games designed specifically for holidays and online celebrations.
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