This Interac Debit Ad Reminds Shoppers of Credit Card Debt
Christopher Magsambol — November 9, 2015 — Marketing
References: youtube & marketingmag
This Interac debit ad playfully reminds shoppers of the risk of overusing a credit card. The commercial shows a women buying a toy, and as she hands the cashier her credit card, all the toys in the store sing "debt, debt, debt" in a recognizable Christmas tune. The commercial later reveals that this musical outburst only happened in her head, prompting her to change her payment method to Interac debit.
The holiday season is the busiest shopping window of the entire year, forcing some of us to reach deep into our pockets or swipe a credit card. Much like ads in years past, Interac wants to promote responsible spending strategies by having shoppers use its debit service. The campaign is meant to remind shoppers to spend wisely, which is an extremely appropriate message this time of the year.
The holiday season is the busiest shopping window of the entire year, forcing some of us to reach deep into our pockets or swipe a credit card. Much like ads in years past, Interac wants to promote responsible spending strategies by having shoppers use its debit service. The campaign is meant to remind shoppers to spend wisely, which is an extremely appropriate message this time of the year.
Trend Themes
1. Responsible Spending Strategies - Ads promoting responsible spending habits to encourage the use of debit cards instead of credit cards.
2. Personalized Debt Reminder - Customized credit card debt reminders through music, advertising, or other means to encourage better financial decision making.
3. Financial Education - Increased focus on educating consumers about financial planning and management.
Industry Implications
1. Financial Services - Opportunities for financial institutions to promote debit card usage and offer educational resources to customers.
2. Retail - Incorporating responsible spending messaging into holiday marketing campaigns to attract customers who value financial responsibility and sustainability.
3. Marketing and Advertising - Designing debt-reminder campaigns that create emotional connections with consumers and encourage them to make better financial decisions.
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