'InstaBuggy' Promises Groceries Delivered to Your Home in Under an Hour
Christopher Magsambol — November 16, 2015 — Lifestyle
References: instabuggy & marketingmag
'InstaBuggy' began as a pilot project for the downtown Toronto area, but has now expanded into other parts of the city. The grocery delivery service partnered with groceries Sobeys and FreshCo, but has since convinced a private market to hop on board. InstaBuggy will soon utilize products from an independent Toronto grocery, Summerhill Market.
InstaBuggy has also partnered with natural and organic food stores, allowing consumers to choose from multiple retailers within a single delivery. Most grocery delivery services in other North American cities only utilize one retailer, often limiting the variety of groceries you can purchase. Upon ordering their grocery items, consumers have the choice of choosing the one hour window for when they want their groceries delivered.
InstaBuggy has also partnered with natural and organic food stores, allowing consumers to choose from multiple retailers within a single delivery. Most grocery delivery services in other North American cities only utilize one retailer, often limiting the variety of groceries you can purchase. Upon ordering their grocery items, consumers have the choice of choosing the one hour window for when they want their groceries delivered.
Trend Themes
1. Multiple Retailers - Disruptive innovation opportunity: Integrate with multiple retailers to offer a wider variety of groceries for delivery.
2. Natural and Organic Food - Disruptive innovation opportunity: Partner with natural and organic food stores to cater to the growing demand for healthy and sustainable food options in grocery delivery.
3. Flexible Delivery Windows - Disruptive innovation opportunity: Allow consumers to choose their preferred delivery time window, offering convenience and personalized service.
Industry Implications
1. Grocery Delivery Services - Disruptive innovation opportunity: Develop a grocery delivery service that partners with multiple retailers to offer a wider selection of products to customers.
2. Retail - Disruptive innovation opportunity: Partner with grocery delivery services to expand offerings and reach a wider customer base.
3. Organic and Natural Food - Disruptive innovation opportunity: Create a grocery delivery service that focuses solely on delivering natural and organic food products.
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