Grasshopper Gives Innovators Hope Amid the Recession
Tisah Tucknott — June 4, 2009 — Marketing
References: grasshopper & digitalbuzzblog
If you have been feeling uninspired lately, then you should probably take the time to watch this encouraging advertisement by Grasshopper.com.
The motivational words that appear on the screen promote entrepreneurs to stimulate the economy and believe that anything is possible.
Check out this viral video for a little inspiration, and to lift your mood!
Implications - The recession and horrendous economic situation made many entrepreneurs lose hope in achieving business success and become reticent to engage in commerce. As businesses are central to a capitalist economy, this inaction only made the credit crunch worse. In an attempt to boost business owners' confidence and incentivize them to resume entrepreneurship, several firms released uplifting, motivational videos and microsites.
The motivational words that appear on the screen promote entrepreneurs to stimulate the economy and believe that anything is possible.
Check out this viral video for a little inspiration, and to lift your mood!
Implications - The recession and horrendous economic situation made many entrepreneurs lose hope in achieving business success and become reticent to engage in commerce. As businesses are central to a capitalist economy, this inaction only made the credit crunch worse. In an attempt to boost business owners' confidence and incentivize them to resume entrepreneurship, several firms released uplifting, motivational videos and microsites.
Trend Themes
1. Uplifting-motivational-videos - Creating and sharing uplifting videos and messages to inspire entrepreneurs during challenging economic times.
2. Entrepreneurial-resilience - Encouraging entrepreneurs to regain confidence and resume business activities despite economic challenges.
3. Microsite-incentives - Using microsites to provide incentives and resources for entrepreneurs to start or continue their business ventures.
Industry Implications
1. Advertising-marketing - Opportunity for advertising and marketing agencies to create uplifting campaigns and messages targeting entrepreneurs during economic downturns.
2. E-commerce-platforms - E-commerce platforms can integrate motivational content and resources to support entrepreneurs and boost their confidence in starting or growing their online businesses.
3. Business-consulting - Business consulting firms can offer specialized services to help entrepreneurs overcome challenges and develop strategies for success in a difficult economic climate.
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