The Innventia Takeout Container Blossoms When You Add Hot Water
Amelia Roblin — May 3, 2013 — Eco
What you're looking at is no ordinary takeaway carton, for the Innventia takeout container boasts a few scrumptious features that make it far superior to others. Its materiality and its functionality serve up convenience with a side of eco-friendliness.
Hanna Billqvist and Anna Glansén worked with the Swedish Company to produce an origami-style box from 100% biologically based paper. When you're finished with it, the disposable bowl can be composted.
But there's a theatricality to the Innventia takeout container that makes it particularly enticing. It comes compressed and compact with a belt strapped around it; remove this piece and and you'll discover a small hole in the bowl. Simply fill it from the kettle through this gap to prepare your just-add-water meal. As the contents heat up, the carton expands into a generous dish.
Hanna Billqvist and Anna Glansén worked with the Swedish Company to produce an origami-style box from 100% biologically based paper. When you're finished with it, the disposable bowl can be composted.
But there's a theatricality to the Innventia takeout container that makes it particularly enticing. It comes compressed and compact with a belt strapped around it; remove this piece and and you'll discover a small hole in the bowl. Simply fill it from the kettle through this gap to prepare your just-add-water meal. As the contents heat up, the carton expands into a generous dish.
Trend Themes
1. Biodegradable Packaging - The trend of using biologically based materials for packaging offers opportunities for disruptive innovation in the packaging industry.
2. Sustainable Disposable Products - The trend of creating sustainable and compostable disposable products presents opportunities for disruptive innovation in the food service industry.
3. Convenient Packaging Design - The trend of designing packaging that offers convenience and functionality, such as the origami-style Innventia takeout container, provides opportunities for disruptive innovation in the packaging industry.
Industry Implications
1. Packaging Industry - The packaging industry can explore innovative ways to create biodegradable and convenient packaging solutions like the Innventia takeout container.
2. Food Service Industry - The food service industry can capitalize on the trend of sustainable and compostable disposable products, offering eco-friendly options to customers.
3. Paper Industry - The paper industry can leverage the trend of biologically based paper to develop innovative and sustainable products like the Innventia takeout container.
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