The Inlingua Language Center Ads are Landmark-Inspired
Allison Love — May 18, 2010 — Marketing
References: inlingua.fr & coloribus
These new Inlingua language center course advertisements take famous monuments and reconfigure them as construction sites to demonstrate the idea of building up knowledge of different languages. The monuments featured are the Leaning Tower of Piza, the Eiffel Tower and the London Bridge and all of these major landmarks that are metaphors for the different languages that can be learnt and built upon.
The Inlingua language center ads are simplistic yet clever, only commenting on the languages that are offered on the bottom right of the ads.
The Inlingua language center ads are simplistic yet clever, only commenting on the languages that are offered on the bottom right of the ads.
Trend Themes
1. Monumental-language Advertising - Using landmarks in advertising to create memorable marketing campaigns for language learning centers.
2. Metaphorical Landmarks - Using major landmarks as metaphors for the different languages that can be learned and built upon.
3. Simplistic-clever Advertising - Creating clever and effective advertising campaigns for products and services using simple and minimalist designs.
Industry Implications
1. Language Learning Centers - Using innovative advertising techniques to attract learners from different parts of the world who are hoping to build their knowledge of new languages.
2. Tourism - Using landmarks within advertising and marketing campaigns to attract tourists from around the world.
3. Advertising and Marketing - Developing creative and innovative visual strategies to showcase products, services or ideas using landmarks as metaphors for innovative products.
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