Williams Sonoma and Peet's Coffee Collaborated on a Sweet Treat
Laura McQuarrie — October 18, 2019 — Lifestyle
References: williams-sonoma & businesswire
Just in time for the holiday season where people will be looking for novel gifts to give, Williams Sonoma and Peet's Coffee released a collaborative coffee-infused chocolate bark. The decadent Peet's Coffee Bark puts a fresh new spin on one of the most popular products from Williams Sonoma that promises to appeal to those who love chocolate and coffee alike.
Peet’s Coffee Bark is a two-layer confection that combines a bottom layer with a mocha flavor that's infused with finely ground coffee, plus a top layer of white chocolate and more robust coffee grinds for added texture. The coffee used in the treat comes from freshly roasted Café Domingo beans, while the chocolate comes from the local Guittard Chocolate Company.
Peet’s Coffee Bark is a two-layer confection that combines a bottom layer with a mocha flavor that's infused with finely ground coffee, plus a top layer of white chocolate and more robust coffee grinds for added texture. The coffee used in the treat comes from freshly roasted Café Domingo beans, while the chocolate comes from the local Guittard Chocolate Company.
Trend Themes
1. Collaborative Food Products - The collaboration between Williams Sonoma and Peet's Coffee showcases the trend of partnering to create unique and innovative food products.
2. Coffee-infused Treats - The coffee-infused chocolate bark from Williams Sonoma and Peet's Coffee demonstrates the trend of incorporating coffee flavors into different desserts and snacks.
3. Gourmet Gifting - The release of the coffee-infused chocolate bark highlights the trend of offering high-end and unique food items as gifts for special occasions.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creating innovative collaborations and coffee-infused treats to cater to consumers' love for unique flavors.
2. Specialty Chocolate - The specialty chocolate industry has an opportunity to experiment with incorporating different coffee flavors into their products to attract coffee and chocolate enthusiasts.
3. Gift and Specialty Retail - The gift and specialty retail industry can take advantage of the trend of gourmet gifting by curating and selling unique and high-quality food items like the coffee-infused chocolate bark.
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