The 'Information is Beautiful' Chart Shows Women are High Users
Sarah Nazim — June 23, 2012 — Marketing
References: facebook & huffingtonpost
According to this Infographic by the 'Information is Beautiful' site, women seem to be dominating the online social sphere, and not just on Pinterest. 62 percent of Twitter's users are female, while 58 percent are Facebook users, and 53 percent are on Instagram. Women are also using MySpace, which is not as popular as it used to be, however over 50 percent are still active members.
So what are men using the most? Over 50 percent of men are using Google+ and a large percentage of them are using sites like Spotify and last.fm. There are some sites that are a bit more balanced in terms of female to male ratios, and they include Scribd, orkut and foursquare.
This analysis is crucial for marketers and brands that are looking to devise social media strategies, as they can grasp a better understanding of how to reach their target audience.
So what are men using the most? Over 50 percent of men are using Google+ and a large percentage of them are using sites like Spotify and last.fm. There are some sites that are a bit more balanced in terms of female to male ratios, and they include Scribd, orkut and foursquare.
This analysis is crucial for marketers and brands that are looking to devise social media strategies, as they can grasp a better understanding of how to reach their target audience.
Trend Themes
1. Women Dominating Social Media - The percentage of female users on popular social media platforms like Twitter, Facebook, and Instagram is significantly higher than male users, presenting an opportunity for brands to tailor their marketing strategies to target women.
2. Men's Preferences on Social Media - Men show higher engagement on platforms like Google+, Spotify, and last.fm, allowing businesses to explore marketing opportunities on these platforms to reach the male demographic.
3. Balanced Gender Ratios on Niche Platforms - Niche platforms like Scribd, orkut, and foursquare demonstrate a more balanced male to female ratio, offering unique marketing opportunities for brands to engage with both genders.
Industry Implications
1. Marketing and Advertising - The analysis of social media gender demographics can help marketers and advertisers refine their strategies and target specific audience segments more effectively.
2. Social Media Platforms - Social media platforms can utilize the insights from gender demographics to create features and campaigns that cater to the preferences of their dominant user base.
3. Market Research and Data Analysis - Market research and data analysis companies can leverage the gender demographic information to provide valuable insights and reports for businesses looking to understand consumer behavior on social media.
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