Emirates' Channels Provide Insight Into Passengers' Inflight Meals
Laura McQuarrie — September 24, 2018 — Lifestyle
References: emirates & luxurylaunches
While there is often a limited amount of information that travelers can collect on the inflight meals that they are served, Emirates is looking to expand upon this by offering two new inflight entertainment channels centered around food and wine.
On these two new Food and Wine Channels, Emirates passengers will be able to get a behind-the-scenes look at the careful thought and planning that goes into the making of the onboard menus. On the Food Channel, people can expect to get a glimpse into everything from menu planning and ingredient sourcing to the process of actually bring the food onboard. On the Wine Channel, passengers will be able to gain insight into the strategy Emirates favors for wine buying and more.
On these two new Food and Wine Channels, Emirates passengers will be able to get a behind-the-scenes look at the careful thought and planning that goes into the making of the onboard menus. On the Food Channel, people can expect to get a glimpse into everything from menu planning and ingredient sourcing to the process of actually bring the food onboard. On the Wine Channel, passengers will be able to gain insight into the strategy Emirates favors for wine buying and more.
Trend Themes
1. Inflight Entertainment Channels - Emirates' new Food and Wine Channels provide passengers with an inside look at the inflight meal planning process.
2. Menu Planning and Ingredient Sourcing - The Food Channel offers a unique opportunity for airlines to showcase their culinary expertise and promote their use of locally sourced ingredients.
3. Wine Buying Strategy - The Wine Channel allows airlines to educate passengers about their careful selection process and differentiate themselves based on their wine offerings.
Industry Implications
1. Airlines - Airlines can use inflight entertainment channels centered around food and wine to enhance the passenger experience and promote their culinary offerings.
2. Food and Beverage - Food and beverage companies have the opportunity to partner with airlines and showcase their products through these inflight entertainment channels.
3. Hospitality - Hotels and resorts can leverage their culinary expertise to create similar entertainment channels and engage guests during their stay.
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