Michiko Koshino Created Inflatable Jackets for Spring/Summer 2018
References: shop.michikokoshino & highsnobiety
As puffer jackets prove to be a go-to outerwear choice for the fall and winter wardrobe, Japanese and British label Michiko Koshino pushes the style in its 'Inflatable' capsule for spring with a selection of fashion-forward inflatable jackets. Each item in the collection is made out of durable PVC fabric and is seam-sealed to ensure that the outerwear is fully waterproof. The fashion label offers its inflatable jackets in an array of colors, including statement peach, a subdued silver white, a mandatory camo print, as well as a futuristic metallic option.
The pieces can be worn both inflated or deflated, depending on the overall style and preference of the wearer. Michiko Koshino is definitely successful in translating the fashion craze of puffer coats to stylish and statement-making inflatable jackets for spring.
The pieces can be worn both inflated or deflated, depending on the overall style and preference of the wearer. Michiko Koshino is definitely successful in translating the fashion craze of puffer coats to stylish and statement-making inflatable jackets for spring.
Trend Themes
1. Inflatable Jackets - Opportunity for incorporating innovative technology to create functional and fashionable inflatable outerwear.
2. Waterproof Fashion - Potential to develop waterproof clothing that is both stylish and practical for everyday wear.
3. PVC Fabric - Opportunity to explore the use of PVC fabric in the fashion industry, creating durable and waterproof garments.
Industry Implications
1. Fashion - Fashion brands can capitalize on the trend of inflatable jackets by incorporating them into their seasonal collections.
2. Outdoor Gear - Outdoor gear companies can explore the use of inflatable technology to create lightweight and portable waterproof jackets for hiking and camping.
3. Textile Manufacturing - Textile manufacturers can invest in the production of PVC fabric to meet the growing demand for waterproof and durable materials in the fashion industry.
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