The Infinite Choir Brightly Instils the Holiday Spirit in Shoppers
Meghan Young — December 15, 2013 — Tech
Lining the walkway leading up to a shopping center in Sydney, Australia, the Infinite Choir is an outdoor art installation that takes on the cartoonish shape of singers. With speakers for heads, they chant out Christmas songs to help instil the holiday spirit in busy shoppers. Fun and enchanting, the Infinite Choir installation is a nice way to enter the mall, that's for sure.
Built by Iris and Eness and commissioned by the City of Sydney, the Infinite Choir installation is comprised of 16 sculptures. Put in place until December 25, the Infinite Choir also emits a soothing and mesmerizing glow that will warm hearts as much as their pre-recorded angelic voices. It will be hard to resist.
Built by Iris and Eness and commissioned by the City of Sydney, the Infinite Choir installation is comprised of 16 sculptures. Put in place until December 25, the Infinite Choir also emits a soothing and mesmerizing glow that will warm hearts as much as their pre-recorded angelic voices. It will be hard to resist.
Trend Themes
1. Interactive Outdoor Installations - Create similar interactive outdoor installations that engage consumers and enhance their experience.
2. Artistic Brand Activation - Introduce artistic brand activations in outdoor spaces to create a memorable and enjoyable shopping environment.
3. Innovative Holiday Marketing - Incorporate innovative and attention-grabbing marketing tactics during the holiday season to increase brand engagement.
Industry Implications
1. Retail - Retailers can utilize creative outdoor installations to enhance the consumer experience, increase foot traffic, and drive sales.
2. Advertising - Advertising companies can work with brands to create artistic outdoor installations that will engage consumers and increase brand recognition.
3. Event Planning - Event planning companies can incorporate similar installations in their planning, adding to the overall atmosphere and enhancing the experience for attendees.
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