JustEat Offered Inexpensive Pizzas, but Only to Those Named Mary
Laura McQuarrie — March 18, 2017 — Marketing
References: just-eat & eventmagazine
81-year-old celebrity baker Mary Berry recently declared that she's never eaten a takeaway pizza in her lifetime, and JustEat quickly responded by offering an inexpensive pizza promotion across the UK.
For one day only, the online food ordering and delivery service offered one-cent pizza—but only to those who shared Mary Barry's first name. The special pizza promotion was launched by JustEat with restaurant partner Mayfair Pizza Company. The first 50 people named Mary to order through the Mayfair Pizza Company via JustEat genuinely had the chance to claim a pizza for just a penny, so long as they provided proper identification to prove their name.
Similar stunts of this nature have been pulled by restaurants and fast food chains in the past. For instance, Taco Bell once sought out real men named Ronald McDonald to endorse its breakfast menu.
For one day only, the online food ordering and delivery service offered one-cent pizza—but only to those who shared Mary Barry's first name. The special pizza promotion was launched by JustEat with restaurant partner Mayfair Pizza Company. The first 50 people named Mary to order through the Mayfair Pizza Company via JustEat genuinely had the chance to claim a pizza for just a penny, so long as they provided proper identification to prove their name.
Similar stunts of this nature have been pulled by restaurants and fast food chains in the past. For instance, Taco Bell once sought out real men named Ronald McDonald to endorse its breakfast menu.
Trend Themes
1. Personalized Promotions - Opportunity for businesses to offer targeted promotions to specific groups of customers based on their shared characteristics, such as their names.
2. Influencer Endorsements - Exploring the potential of partnering with well-known personalities or celebrities to create unique marketing campaigns and attract attention.
3. Promotional Stunts - The use of creative and attention-grabbing promotions to generate buzz and engage customers in a fun and memorable way.
Industry Implications
1. Food Delivery Services - Disruptive innovation opportunity in the food delivery industry to experiment with personalized promotions and generate interest among customers through unique initiatives.
2. Restaurant Industry - Opportunity for restaurants to collaborate with delivery services and create exclusive promotions that target specific groups of customers, thereby driving customer acquisition and brand awareness.
3. Fast Food Chains - Exploring the potential for fast food chains to leverage influencer endorsements as a way to differentiate themselves in the market and attract customers with innovative promotional campaigns.
4
Score
Popularity
Activity
Freshness
