Wrangler's 'Indigood' Reduces 99% of Water from the Dyeing Process
Laura McQuarrie — June 17, 2019 — Eco
References: wrangler & fastcompany
A considerable amount of resources go into making a single piece of denim clothing and Wrangler is on a mission to create more sustainable styles with the introduction of 'Indigood'—the first-of-its-kind foam-dyed denim on the market. The innovative denim-coloring process involves a new way of transferring dye onto yarn with virtually no water or wastewater. Wrangler worked with Spanish mill Tejidos Royo on the creation of this new denim-dyeing process, which has the potential to revolutionize the way iconic shades of blue jeans are made.
To introduce Indigood to the public, Wrangler created the Indigood Collection, which includes denim shirts, pants and jackets that are as blue as ever before, but significantly more sustainable. By eliminating water from the denim-dyeing process, Wrangler also settled upon a solution that reduces energy too.
To introduce Indigood to the public, Wrangler created the Indigood Collection, which includes denim shirts, pants and jackets that are as blue as ever before, but significantly more sustainable. By eliminating water from the denim-dyeing process, Wrangler also settled upon a solution that reduces energy too.
Trend Themes
1. Foam-dyed Denim - The foam-dyeing process for denim presents an opportunity for sustainable production by using virtually no water or wastewater.
2. Sustainable Apparel - Creating sustainable denim clothing is a trend in the apparel industry that can be achieved by eliminating water from the dyeing process.
3. Waterless Dyeing - The use of a waterless dyeing process presents a disruptive innovation opportunity in the textile industry through reducing water usage and wastage.
Industry Implications
1. Apparel - The apparel industry can benefit from the foam-dyeing process by creating sustainable denim clothing that is environmentally friendly while reducing energy usage.
2. Textile - The textile industry can benefit from the use of a waterless dyeing process, which can be more sustainable and cost-effective, allowing for innovation in the manufacturing process.
3. Denim Production - The denim production industry can benefit from the use of innovative dyeing processes like foam-dyeing, which can revolutionize the way iconic shades of blue jeans are made while minimizing their environmental impact.
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