TIQLD's Playful Packaging Adds Personality to Classic Spice Mixes
Laura McQuarrie — April 27, 2017 — Lifestyle
References: madebyalphabet & thedieline
TIQLD produces a range of Indian spices that offer what it calls "tongue-tickling tastes of India," which comes across in its quirky product packaging.
To add personality to classic organic herb and spice mixes like turmeric, fenugreek and cumin, K-based agency Alphabet created playful packaging for TIQLD that shows off the brand's sense of humor, as well as the vibrancy of its Indian spice flavors. Rather than resorting to the use of traditional Indian patterns, motifs and rich color schemes, these pouch packages offer a mix of vintage graphics and bold pops of color on a black and white backdrop.
The split illustrations on the front of the packages show off base ingredients like chicken and fish, alongside unexpected items like unicycles and tubas, to show how unexpected elements can be added to add interest to a home-cooked dish.
To add personality to classic organic herb and spice mixes like turmeric, fenugreek and cumin, K-based agency Alphabet created playful packaging for TIQLD that shows off the brand's sense of humor, as well as the vibrancy of its Indian spice flavors. Rather than resorting to the use of traditional Indian patterns, motifs and rich color schemes, these pouch packages offer a mix of vintage graphics and bold pops of color on a black and white backdrop.
The split illustrations on the front of the packages show off base ingredients like chicken and fish, alongside unexpected items like unicycles and tubas, to show how unexpected elements can be added to add interest to a home-cooked dish.
Trend Themes
1. Playful Packaging - The use of playful and unconventional packaging designs can add personality and attract customers to traditional products.
2. Quirky Product Packaging - Using quirky and unconventional product packaging can help brands stand out and create a memorable experience for customers.
3. Vintage Graphics and Bold Colors - Using a combination of vintage graphics and bold colors on product packaging can create a visually appealing and eye-catching design.
Industry Implications
1. Food Packaging - The food packaging industry can explore the use of playful and quirky designs to enhance product branding and customer engagement.
2. Spices and Seasonings - The spices and seasonings industry can leverage unconventional packaging to differentiate their products and attract more customers.
3. Home-cooked Meal Solutions - Companies offering home-cooked meal solutions can use unique packaging designs to add excitement and appeal to their products.
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