Planters Announced the Birth of Baby Nut at the Super Bowl
Laura McQuarrie — February 3, 2020 — Marketing
References: time
Ahead of the Super Bowl this year, Planters announced the death of its beloved Mr. Peanut at 104 years of age—and during the Super Bowl, it announced the return of the beloved mascot with the rebirth of Baby Nut. Football fans tuned in to see Mr. Peanut's funeral during the game and were joined by Mr. Peanut's friends from other brands like Mr. Clean and the Kool-Aid Man. Their tears were enough to revive the beloved character, who now has a big presence on social media and plenty of Baby Nut merchandise for fans to purchase.
Already, Baby Nut is being compared to Baby Yoda in The Mandalorian, another wide-eyed infant character that was quick to capture the hearts of fans.
Already, Baby Nut is being compared to Baby Yoda in The Mandalorian, another wide-eyed infant character that was quick to capture the hearts of fans.
Trend Themes
1. Brand Mascot Rebirths - The rebirth of beloved brand mascots creates opportunities for engaging storytelling and renewed customer interest.
2. Character Revival in Advertising - Reviving characters from nostalgic advertising campaigns taps into consumer nostalgia and creates memorable brand experiences.
3. Infant Character Appeal - Infant characters like Baby Nut and Baby Yoda have the potential to become popular cultural icons and drive merchandise sales.
Industry Implications
1. Food and Beverage Marketing - The use of revived brand mascots in food and beverage marketing can create buzz and generate renewed interest in products.
2. Advertising and Branding - Character revivals in advertising campaigns offer opportunities for creative storytelling and resonating with consumers.
3. Licensed Merchandise - The popularity of infant characters like Baby Nut and Baby Yoda opens up opportunities for licensing and merchandising partnerships.
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