Incredi-Bowl Reintroduces Childhood Favorites for Keto Dieters
Laura McQuarrie — February 3, 2022 — Lifestyle
References: incredibowlcereal & prnewswire
Incredi-Bowl is a new kind of keto-friendly cereal that takes inspiration from childhood favorites and offers delicious low-carb breakfasts. For low-carb and keto dieters, bowls of breakfast cereal can be enjoyed in flavors like Chocolate Crunch, Frosted Flakes and Honey Nut Hoops. The low-sugar, grain-free and protein-packed cold breakfast cereals tap into the rising popularity of the keto diet and keto-friendly lifestyles and with this in mind, the brand sees that it is time to rethink how people eat breakfast.
Stephen Spaulding, Marketing Director at Incredi-Bowl says, "The grain-free ready-to-eat cereal category has grown exponentially the last three years. What we found when testing other grain-free, Keto-friendly options is that they all came in traditional flavors, but only one form, which is one of the best parts of the cereal eating experience."
Stephen Spaulding, Marketing Director at Incredi-Bowl says, "The grain-free ready-to-eat cereal category has grown exponentially the last three years. What we found when testing other grain-free, Keto-friendly options is that they all came in traditional flavors, but only one form, which is one of the best parts of the cereal eating experience."
Trend Themes
1. Nostalgic Keto-friendly Cereals - Reintroducing beloved childhood breakfast cereals with a keto twist presents an opportunity to target keto dieters who miss their favorite flavors.
2. Grain-free Ready-to-eat Cereal - Expanding the grain-free cereal category with keto-friendly options presents an opportunity for growth and innovation, as well as a solution for low-carb diets.
3. Protein-packed Breakfast Foods - Adding more protein to breakfast cereals presents an opportunity to tap into the demand for high-protein, low-carb foods while providing a convenient breakfast option.
Industry Implications
1. Food Manufacturing - Manufacturers can explore the development of keto-friendly cereal options by reformulating traditional flavors to fit low-carb diets, creating a new market segment for the health-conscious consumer.
2. Retail - Retailers can capitalize on the growing trend of low-carb and keto diets by offering a wider variety of grain-free, keto-friendly breakfast options in-store and online.
3. Health and Wellness - Creating protein-packed and low-sugar breakfast options could be an opportunity for wellness companies to target the health-conscious consumer, offering an innovative solution for breakfast on-the-go.
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