The In Your Corner Ad Features a Comically Inept Barista-Turned-Therapist
Vasiliki Marapas — May 15, 2015 — Pop Culture
If your barista doubles as your therapist, you might need you reevaluate where you're getting your life advice from -- at least, according to this hilarious ad for text and video chat counseling service 'In Your Corner.'
The ad was written and directed by Pete Marquis and Jamie McCelland, the pair behind HelloFlo's very memorable 'First Moon Party' and 'Camp Gyno' ads. The spot for 'In Your Corner' is equally as memorable, featuring Theresa, a self-proclaimed "Baristapist," who does a lot more than dispensing generic, run-of-the-mill advice. Like Theresa says, "They come from the brownies, but they stay for the pills in them."
The goal of this hilarious ad, according to McCelland, was to decrease the stigma surrounding therapy by using humor. The light-hearted, comical approach will hopefully resonate with viewers who feel too self-conscious to seek help.
The ad was written and directed by Pete Marquis and Jamie McCelland, the pair behind HelloFlo's very memorable 'First Moon Party' and 'Camp Gyno' ads. The spot for 'In Your Corner' is equally as memorable, featuring Theresa, a self-proclaimed "Baristapist," who does a lot more than dispensing generic, run-of-the-mill advice. Like Theresa says, "They come from the brownies, but they stay for the pills in them."
The goal of this hilarious ad, according to McCelland, was to decrease the stigma surrounding therapy by using humor. The light-hearted, comical approach will hopefully resonate with viewers who feel too self-conscious to seek help.
Trend Themes
1. Decreasing Stigma of Therapy - Using humor and light-heartedness to promote therapy services can help reduce the stigma associated with seeking help.
2. Integration of Counseling Services - The concept of integrating counseling services with everyday experiences, such as visiting a barista, can lead to innovative and accessible solutions for mental health support.
3. Creative Advertising Approaches - Humorous and memorable advertisements like the 'Barista Counselling' ad can be an effective way to reach and engage audiences in promoting mental health services.
Industry Implications
1. Counseling and Therapy Services - Counseling and therapy service providers can explore creative and humorous advertising strategies to increase awareness and encourage more people to seek help.
2. Digital Health and Teletherapy - The use of online platforms and video chat counseling services presents an opportunity for disruptive innovation in the field of mental health support and therapy.
3. Marketing and Advertising - Marketing and advertising professionals can learn from the 'Barista Counselling' ad and explore unique approaches to address sensitive topics while promoting their products or services.
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