This Pale Ale Pays Tribute to the Late Hip-Hop Legend MF DOOM
Rahul Kalvapalle — December 10, 2021 — Lifestyle
References: halobrewery & canadianbeernews
Halo Brewery, a small brewery and tasting shop that is located in the west end of Toronto and specializes in Belgian and American style beers laced with a heavy dose of experimental ingredients and methods, has launched a brand new imperial IPA that is inspired by the late hip-hop legend MF Doom.
The DOOM! 4 Imperial IPA, launched a year after the release of its predecessor DOOM 3, makes use of dual inspiration in that its label is inspired by MF Doom as well as the iconic 1990s video game DOOM. This beer also happens to be the fourth byproduct of Halo Brewery's collaboration with Toronto's Laylow Brewery.
As far as its flavor profile is concerned, the DOOM! 4 Imperial IPA makes heavy use of Mosaic and El Dorado hops that give it an aggressively boozy taste.
Image Credit: Halo Brewery
The DOOM! 4 Imperial IPA, launched a year after the release of its predecessor DOOM 3, makes use of dual inspiration in that its label is inspired by MF Doom as well as the iconic 1990s video game DOOM. This beer also happens to be the fourth byproduct of Halo Brewery's collaboration with Toronto's Laylow Brewery.
As far as its flavor profile is concerned, the DOOM! 4 Imperial IPA makes heavy use of Mosaic and El Dorado hops that give it an aggressively boozy taste.
Image Credit: Halo Brewery
Trend Themes
1. Rapper-inspired Beers - Breweries can create beer flavors inspired by famous rappers, providing a unique experience to fans of both music and craft beer.
2. Video Game-themed Beers - Craft beer collaborations with popular video game franchises can attract both gamers and craft beer enthusiasts, creating a new fandom within the craft beer scene.
3. Experimental Ingredient-infused Beers - Incorporating experimental ingredients into craft beer recipes can create unique taste experiences, pushing the boundaries of traditional beer brewing while catering to adventurous palates.
Industry Implications
1. Brewing Industry - Breweries can collaborate with popular culture icons and incorporate experimental ingredients into their beer recipes in order to produce unique, high demand products that stand out in a crowded industry.
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3. Video Game Industry - Video game franchises can collaborate with breweries to create limited edition beers that cater to beer enthusiasts and gamers, tapping into a crossover market that is often overlooked.
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