Ideas
Explore the world's #1 largest database of ideas and innovations, with 481,101 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,703 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,703 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 481,101 cutting edge ideas.

Funky Imperial IPAs

Clean the Sky - Positive Eco Trends & Breakthroughs

The 'Odd Future' IPA Offers a Tantalizingly Creative Buffet of Flavors

— June 30, 2022 — Lifestyle
Platform Beer Company, a Cleveland-based craft brewery that is known for its highly creative seasonal offerings, has launched a marvelous new imperial IPA that is designed to pay tribute to strong IPAs whilst also infusing them with cheery notes of playfulness and funky flavor.

Dubbed 'Odd Future,' this new imperial IPA offers a veritable feast of flavor sensations thanks to generous notes of grapefruit, citrus and lemon that are provided in the form of a smooth drinking experience that belies the robustness of the brew, which happens to come in at a bold 8.6 percent ABV (alcohol by volume).

By taking the company's long and unabashed history of appreciation for strong IPAs and combining it with new and creative interpretations of flavors, the 'Odd Future' imperial IPA manages to stand out as a truly innovative and satisfying beer.

Image Credit: Platform Beer Company
Trend Themes
1. Creative Craft Beers - Craft breweries are creating innovative, unique, and flavorful beers that pay homage to traditional styles.
2. Experimental Flavor Profiles - Breweries are exploring interesting and unusual flavor combinations to create new and exciting beers.
3. Imperial and Strong Ipas - Breweries are creating imperial and strong IPAs with unique flavor combinations and mouthfeel.
Industry Implications
1. Craft Beer Industry - The craft beer industry is constantly growing and is creating new opportunities for unique and creative beer styles.
2. Brewing and Distilling Industry - The brewing and distilling industry is seeing growth as consumer demand for craft beers and spirits continues to rise.
3. Food and Beverage Industry - Restaurants and bars can benefit by offering unique and creative craft beers that attract beer enthusiasts and curious consumers.
2.5
Score
Popularity
Activity
Freshness