Nigel Goodwin — April 4, 2006 — Pop Culture
References: mcdglobalcasting & news.yahoo
"Yoo-hoo! I can make you famous!"
McDonald's has found a new way to get its customers involved in the ubiquitous "I'm Lovin' It" marketing campaign. The world's largest fast food company announced an online casting call, giving customers the chance to be featured on its product packaging.
Okay, it's not exactly the cover of People Magazine, but it'll be distributed in more than 100 countries.
Interested customers can surf to http://www.mcdglobalcasting.com and submit personal stories of what they love about McDonald's. An entry should be 100 words or less, in any of 16 different languages, and should be accompanied by a digital photo illustrating the point.
"Our first online global casting call uses technology in a new approach to bring the energy and spirit of 'I'm lovin' it' to life by connecting with consumers and giving them a stage on which to express themselves about the things they love," said Mary Dillon, McDonald's global chief marketing officer.
McDonald's has found a new way to get its customers involved in the ubiquitous "I'm Lovin' It" marketing campaign. The world's largest fast food company announced an online casting call, giving customers the chance to be featured on its product packaging.
Okay, it's not exactly the cover of People Magazine, but it'll be distributed in more than 100 countries.
Interested customers can surf to http://www.mcdglobalcasting.com and submit personal stories of what they love about McDonald's. An entry should be 100 words or less, in any of 16 different languages, and should be accompanied by a digital photo illustrating the point.
"Our first online global casting call uses technology in a new approach to bring the energy and spirit of 'I'm lovin' it' to life by connecting with consumers and giving them a stage on which to express themselves about the things they love," said Mary Dillon, McDonald's global chief marketing officer.
Trend Themes
1. User-generated Marketing - McDonald's online casting call allows customers to be featured on its product packaging, tapping into the trend of user-generated marketing for increased customer engagement.
2. Global Digital Campaigns - McDonald's online global casting call connects with consumers in over 100 countries, highlighting the trend of global digital campaigns for worldwide reach.
3. Multilingual Engagement - McDonald's casting call invites entries in 16 different languages, reflecting the trend of multilingual engagement to cater to diverse customer segments.
Industry Implications
1. Fast Food - The fast food industry can explore user-generated marketing campaigns to enhance customer interaction and brand loyalty.
2. Advertising - The advertising industry can leverage global digital campaigns to create impactful advertising experiences across borders.
3. Technology - The technology industry can develop multilingual engagement platforms to facilitate global communication and connection.
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