The IKEA Porta-Potty Promotes Bathroom Product Line with Humor
Courtney Scharf — May 7, 2012 — Pop Culture
In a clever and pleasantly surprising publicity stunt, IKEA has given a chemical toilet a much-welcomed makeover: the IKEA porta-potty, which made its debut at Milan Design Week, was created to promote the Swedish company's line of bathroom products.
For the popular stunt, IKEA attached a luxurious hidden add-on to what appears to be your average, horrible chemical toilet. To promote the publicity stunt, IKEA cleverly installed hidden cameras in the redone water closets (clearly marked, of course.) Viewers of the video can't help but understand the jovial responses of the unsuspecting fashionistas who enter the magically revamped washroom.
Cleverly capitalizing on the reputation of portable washrooms, the IKEA porta-potty stunt is lovable and relatable. The video will be sure to garner responses from around the world while boosting IKEA's reputation for cutting-edge marketing.
For the popular stunt, IKEA attached a luxurious hidden add-on to what appears to be your average, horrible chemical toilet. To promote the publicity stunt, IKEA cleverly installed hidden cameras in the redone water closets (clearly marked, of course.) Viewers of the video can't help but understand the jovial responses of the unsuspecting fashionistas who enter the magically revamped washroom.
Cleverly capitalizing on the reputation of portable washrooms, the IKEA porta-potty stunt is lovable and relatable. The video will be sure to garner responses from around the world while boosting IKEA's reputation for cutting-edge marketing.
Trend Themes
1. Humorous Publicity Stunts - Companies can promote their products through clever and humorous publicity stunts that generate brand recognition and a positive public image.
2. Luxurious Upgrades to Everyday Items - There is potential for companies to upgrade and add luxury to seemingly mundane products to generate excitement and promote their brand.
3. Hidden Cameras for Guerrilla Marketing - By using hidden cameras to capture people's reactions, companies can promote their brand and products in a fun and engaging way.
Industry Implications
1. Bathroom Product Manufacturers - Manufacturers of bathroom products can use clever marketing tactics to generate buzz and excitement for their brand and products.
2. Portable Toilet Rental Companies - Rental companies of portable toilets can promote their services and capture people's attention by offering luxury add-ons and humorous upgrades to their products.
3. Marketing and PR Agencies - Agencies that specialize in marketing and public relations can help companies come up with creative and effective campaigns to promote their brand and products.
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