The IKEA KNORVA Bucket Hat is Made with the Iconic FRAKTA Bag
Michael Hemsworth — March 17, 2020 — Marketing
References: ikea & highsnobiety
The iconic IKEA FRAKTA bag has been transformed into a number of style-forward products over the years, but now the brand is taking things into its own hands with the announcement of the new IKEA KNORVA bucket hat. The hat is made from the same familiar blue polypropylene material that the FRAKTA bag is made from and features the IKEA branding with the fabric above the brim. The accessory is described by the brand slightly humorously as being, "easy to carry with you."
The IKEA KNORVA bucket hat is priced at just $4 and is available now at all US locations for consumers to pick up when looking for an accessory that's perfect for handling inclement spring weather conditions.
Image Credit: IKEA
The IKEA KNORVA bucket hat is priced at just $4 and is available now at all US locations for consumers to pick up when looking for an accessory that's perfect for handling inclement spring weather conditions.
Image Credit: IKEA
Trend Themes
1. Upcycled Fashion - The transformation of everyday objects into fashionable accessories presents opportunities for brands to tap into the sustainability movement.
2. Brand Collaboration - Collaborations between well-known brands can create innovative products that resonate with consumers and generate buzz.
3. Affordable Accessories - Low-cost accessories provide consumers affordable options, expanding the target market and increasing accessibility.
Industry Implications
1. Fashion Retail - Fashion retailers can explore upcycled materials and collaborations to offer unique and eco-friendly accessories.
2. Home Furnishing - Home furnishing brands can extend their product lines by creating fashion accessories from their iconic merchandise.
3. Outdoor Gear - Outdoor gear brands can expand their product offerings with affordable and functional accessories like bucket hats for various weather conditions.
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