How Much Do You Like The New Car Smell?
Going Like Sixty — May 16, 2007 — Autos
References: autoblog
If you really like that new car smell then maybe you can wear it! Autoblogger reports, "Talk about badge engineering. Aramis and Designer Fragrances, a division of Estee Lauder, has partnered with Ford to "bring the Mustang man to life." How? With a cologne spray, of course." Smells delicious.
Implications - A way for businesses to target an audience of men is to attract a group of people such as car buffs with non-automotive products that are still linked to cars. People who collect cars may be inspired to collect other items that a specific car brand endorses. Businesses can use this example to create a whole slew of items that are linked to something popular, but completely different.
Implications - A way for businesses to target an audience of men is to attract a group of people such as car buffs with non-automotive products that are still linked to cars. People who collect cars may be inspired to collect other items that a specific car brand endorses. Businesses can use this example to create a whole slew of items that are linked to something popular, but completely different.
Trend Themes
1. Car Branded Consumer Products - There is an opportunity for companies to expand their product lines by creating non-automotive products linked to specific car brands.
2. Personalized Fragrances - The use of personalized fragrances in branding promotions can create a unique brand image for customers.
3. Nostalgia Marketing - Nostalgia-driven marketing campaigns, such as the use of the beloved new car scent, can tap into consumers' emotions and increase brand loyalty.
Industry Implications
1. Perfume and Fragrance - The perfume industry can explore opportunities to create personalized fragrances that embody a sense of nostalgia for specific brands.
2. Automotive - The automotive industry can expand into non-automotive markets by collaborating with companies to create branded consumer products such as colognes or other fashion accessories.
3. Marketing and Advertising - Marketing companies can use the concept of nostalgia and branding to create effective marketing campaigns that generate brand loyalty.
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