Malone Souliers Emphasizes a Sense of Self for the FW22 Season
References: malonesouliers & hypebeast
Luxury footwear imprint Malone Soulier introduces its latest collection designed for the Fall/Winter 2022 season with the Sense of Self capsule. It is showcased in a new campaign that spotlights the overarching theme of personal awareness. The designs include detailed footwear that is made for both men and women -- this features styles such as a white leather sneaker that is contrasted by black leather detail, a black leather ankle boot, sleek black leather loafers, and much more.
Some of the standout designs include the Dali, a suede chukka boot, and the Andre, a weaved sandal. Malone speaks about the range, stating that "Style can sometimes seem like a passive thing – you choose the items you like and allow them to represent you – but it’s very much an active process. It’s the practice of defining and redefining the self in a way that feels empowering [...] Through personal style, we can communicate with others, but above all, it is something we do for ourselves. That’s who this collection is for: the person who takes joy in dressing for themselves and who draws energy from the feeling this gives them."
Image Credit: Malone Souliers
Some of the standout designs include the Dali, a suede chukka boot, and the Andre, a weaved sandal. Malone speaks about the range, stating that "Style can sometimes seem like a passive thing – you choose the items you like and allow them to represent you – but it’s very much an active process. It’s the practice of defining and redefining the self in a way that feels empowering [...] Through personal style, we can communicate with others, but above all, it is something we do for ourselves. That’s who this collection is for: the person who takes joy in dressing for themselves and who draws energy from the feeling this gives them."
Image Credit: Malone Souliers
Trend Themes
1. Self-awareness Fashion - Brands can tap into the theme of personal growth and self-discovery for their fashion collections.
2. Customizable Footwear - Footwear companies can offer customization options to allow their customers to truly express their sense of self through their style choices.
3. Genderless Fashion - Fashion brands can incorporate genderless designs and styles into their collections, allowing customers to express themselves freely without gender constraints.
Industry Implications
1. Fashion Industry - The fashion industry has the opportunity to incorporate the theme of self-awareness and personal growth into their designs and marketing strategies for the upcoming seasons.
2. Footwear Design - Footwear designers can embrace customizable options and gender-neutral designs to cater to the needs of consumers who value self-expression.
3. Luxury Retail - Luxury retail brands can capitalize on the trend of self-awareness by offering exclusive collections and personalized shopping experiences that promote personal growth and individuality.
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