Ideas Culture's 'Ideas While You Sleep' Puts Twitter Users to Work
Marissa Brassfield — September 5, 2009 — Pop Culture
References: ideasculture & springwise
Crowdsourcing is the Web 2.0 way of getting things done, and Ideas Culture's 'Ideas While You Sleep' program takes this practice one step further and uses Twitter for brainstorming or research. Once you sign up with the service, you can send your prompt online up until 4 PM, at which point Ideas Culture takes over.
Using their Ideas Agents, 'Ideas While You Sleep' leverages the power of Twitter to create an evaluation matrix and implementation plan--by 10 AM the next morning. According to PSFK, Ideas Culture has 200 agents from eight countries for the 'Ideas While You Sleep' plan.
Using their Ideas Agents, 'Ideas While You Sleep' leverages the power of Twitter to create an evaluation matrix and implementation plan--by 10 AM the next morning. According to PSFK, Ideas Culture has 200 agents from eight countries for the 'Ideas While You Sleep' plan.
Trend Themes
1. Crowdsourcing - Disruptive innovation opportunities: Implementing crowdsourcing platforms in various industries to harness the collective intelligence of online communities for ideas and research.
2. Twitter-based Brainstorming - Disruptive innovation opportunities: Developing tools and platforms that enable real-time brainstorming and idea generation using Twitter as a medium for collaboration.
3. Real-time Evaluation and Implementation - Disruptive innovation opportunities: Creating automated systems or AI-powered solutions that can rapidly evaluate ideas and create implementation plans within short time frames.
Industry Implications
1. Marketing and Advertising - Disruptive innovation opportunities: Integrating crowdsourcing and real-time evaluation strategies to drive innovative marketing campaigns and create engaging content.
2. Product Development - Disruptive innovation opportunities: Incorporating crowdsourced ideas and real-time evaluation processes in product development to improve efficiency, enhance user experience, and foster innovation.
3. Market Research - Disruptive innovation opportunities: Utilizing crowdsourcing and Twitter-based brainstorming to gather consumer insights, conduct surveys, and generate data for market research purposes.
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