Peet's Coffee Launched a Range of Shelf-Stable 'Iced Espresso' Drinks
Laura McQuarrie — June 27, 2018 — Lifestyle
References: peets & prnewswire
Based off of the top-selling Black and White, Vanilla Latte, Caramel Macchiato and Mocha Iced Espresso drinks that can be found in its coffee bars, Peet's Coffee is now introducing a series of shelf-stable canned products.
The Peet's True Iced Espresso line emphasizes premium quality, clean ingredients and a low sugar content, offering consumers more than just convenient ready-to-drink options. At the base of the canned espresso drinks is a dark roast single-origin Colombian espresso, which boasts a natural sweetness that hardly needs to be enhanced.
While the simple Black and White from Peet's True Iced Espresso will cater to those looking for a creamy, lightly sweetened latte, the decadent Mocha option offers an indulgent combination of espresso, milk and cocoa.
The Peet's True Iced Espresso line emphasizes premium quality, clean ingredients and a low sugar content, offering consumers more than just convenient ready-to-drink options. At the base of the canned espresso drinks is a dark roast single-origin Colombian espresso, which boasts a natural sweetness that hardly needs to be enhanced.
While the simple Black and White from Peet's True Iced Espresso will cater to those looking for a creamy, lightly sweetened latte, the decadent Mocha option offers an indulgent combination of espresso, milk and cocoa.
Trend Themes
1. Shelf-stable Canned Drinks - Disruptive innovation opportunity: Explore the development of premium, ready-to-drink canned products with clean ingredients and low sugar content.
2. Single-origin Espresso - Disruptive innovation opportunity: Develop new single-origin espresso options that highlight natural sweetness without the need for additional enhancements.
3. Creamy Indulgent Combos - Disruptive innovation opportunity: Create decadent espresso and milk combinations that offer indulgent flavors without compromising on quality.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity: Incorporate shelf-stable canned products into the beverage manufacturing industry, focusing on premium quality and clean ingredient offerings.
2. Coffee Roasting - Disruptive innovation opportunity: Explore the production of single-origin espresso options in the coffee roasting industry, showcasing the natural sweetness of different coffee origins.
3. Ready-to-drink Market - Disruptive innovation opportunity: Tap into the ready-to-drink market by offering indulgent espresso and milk combos that elevate the consumer experience.
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