The Ice House Detroit Raises Awareness About Housing Crisis
Meghan Young — February 7, 2010 — Social Good
References: flickr & fastcompany
If you’re looking to bring awareness to something important, and that awareness-need takes place during winter, why not embrace the season and make art of it, like the Ice House Detroit does.
Shedding…ice…on the housing crisis, the Ice House Detroit takes a foreclosed home and, well, you can see the outcome in the gallery above. A cross between art and awareness, Gregory Holm and Matthew Radune have been spraying it constantly with fire-hydrant water.
Shedding…ice…on the housing crisis, the Ice House Detroit takes a foreclosed home and, well, you can see the outcome in the gallery above. A cross between art and awareness, Gregory Holm and Matthew Radune have been spraying it constantly with fire-hydrant water.
Trend Themes
1. Abandoned Housing Art - Creating art out of abandoned or foreclosed homes to bring awareness to housing crisis.
2. Winter Awareness Campaigns - Using winter weather to bring attention to important issues through creative means.
3. Water-based Street Art - Using water as a medium for street art and activism.
Industry Implications
1. Real Estate - Opportunity to innovate and disrupt real estate industry by addressing housing crisis and abandoned properties.
2. Nonprofit and Activism - Opportunity for nonprofits and activist organizations to use creative campaigns and artistic expression to bring attention to social issues.
3. Outdoor Advertising - Opportunity to use water-based street art as a unique form of outdoor advertising for brands and businesses.
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