On & Beyond Shoots 'I Wish They Made This for Girls'
Olivia Chow — May 28, 2012 — Fashion
References: onandbeyond & highsnobiety
Inspired by the female commentary On & Beyond photographer, Vincent Tsang, had heard his whole life, he entitles a recent photo series, 'I Wish They Made This for Girls.' Tsang uses the girl-next-door-type as models who, appropriately, he deems are some of the most gorgeous women in his life. Trying to recreate that feeling many men feel when they see their lady in their t-shirt the next morning, the series features his favorite clothing and lables, including Arc’Teryx, White Mountaineering, Sophnet, Stussy, Penfield, Engineered Garments, Supreme and 3sixteen gear.
Despite wearing men’s clothing, the pieces hardly come off as overly masculine or oversized. Perhaps this is because men’s clothing has become slimmer fit, and girls have readily adopted this look promoting the trend towards unisex (non-gender specific) and more practical women’s clothing. Essentially, they’ve stopped wishing and just decided it’s for them.
Despite wearing men’s clothing, the pieces hardly come off as overly masculine or oversized. Perhaps this is because men’s clothing has become slimmer fit, and girls have readily adopted this look promoting the trend towards unisex (non-gender specific) and more practical women’s clothing. Essentially, they’ve stopped wishing and just decided it’s for them.
Trend Themes
1. Unisex Fashion - The trend towards unisex (non-gender specific) clothing is gaining momentum, providing disruptive innovation opportunities in the fashion industry.
2. Slim Fit Women's Clothing - The popularity of slimmer fit men's clothing has influenced the design of more practical and stylish women's clothing, creating opportunities for disruptive innovation in the fashion industry.
3. Gender Neutral Fashion - The growing acceptance and demand for gender neutral fashion presents disruptive innovation opportunities for fashion brands to cater to diverse consumer preferences.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by embracing the trend towards unisex fashion, slim fit women's clothing, and gender neutral fashion.
2. Retail - Retailers can capitalize on the demand for unisex, slim fit, and gender neutral clothing by offering a diverse range of options and inclusive shopping experiences.
3. Advertising - Advertisers can tap into the concept of unisex clothing and gender neutrality to create disruptive campaigns that challenge traditional gender norms and resonate with a wider audience.
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