The 'I AM NOT A VIRGIN' Fashion Label Re-Uses the Glass from Beer
Vivian Lau — June 27, 2012 — Naughty
References: iamnotavirgin & coolhunting
The 'I AM NOT A VIRGIN' fashion label has a risqué name and an even more daring production strategy. Brazen and based in NYC, it makes t-shirts and jeans out of recycled beer bottles.
Citing its commitment to use non-virgin materials (also known as recycled products) to manufacture its jeans, IANAV has toyed with different proportions of cotton and recycled synthetics, acknowledging the need to use some virgin croon. Its beer bottle-created line is limited edition, with only 400 pairs produced so far. Peter Heron hopes to push the brand further, using green soda bottles and water bottles to make future lines of jeans. The T-shirts have been made with discarded x-ray film, food traps and water bottles as well.
IANAV is taking to Kickstarter to help fund their ambitious initiative. Though its name may be disputed, surely no one will question its cause.
Citing its commitment to use non-virgin materials (also known as recycled products) to manufacture its jeans, IANAV has toyed with different proportions of cotton and recycled synthetics, acknowledging the need to use some virgin croon. Its beer bottle-created line is limited edition, with only 400 pairs produced so far. Peter Heron hopes to push the brand further, using green soda bottles and water bottles to make future lines of jeans. The T-shirts have been made with discarded x-ray film, food traps and water bottles as well.
IANAV is taking to Kickstarter to help fund their ambitious initiative. Though its name may be disputed, surely no one will question its cause.
Trend Themes
1. Recycled Fashion - IANAV's approach to making clothing out of recycled bottles and discarded materials can disrupt the fashion industry by promoting a sustainable and eco-friendly manufacturing process.
2. Limited Edition Products - IANAV's limited production of its beer bottle-created line can create a trend of limited edition sustainable products that will attract consumers.
3. Crowdfunding for Sustainable Fashion - IANAV's use of crowdfunding to finance its sustainable fashion initiative can pave the way for other fashion labels to explore this funding option.
Industry Implications
1. Fashion - IANAV's approach to recycled fashion can disrupt the traditional fashion industry by promoting a more sustainable manufacturing process.
2. Beverage and Recycling Industry - IANAV's use of recycled beer bottles and commitment to sustainability can disrupt the beverage and recycling industry by promoting green initiatives.
3. Crowdfunding Industry - IANAV's use of crowdfunding to finance its sustainable fashion initiative can attract investments from the crowdfunding industry and promote more funding options for sustainable businesses.
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