The 'I Hurt I Am In Fashion' Tumblr Makes Fun of the Couture World
Leslie Chen — July 21, 2011 — Pop Culture
References: twitter & ihurtiaminfashion
The 'I Hurt I Am In Fashion' blog makes fun of all those strange things that go on in the world of fashion.
With phrases like "Eating his own foot was a defining moment in his model career," accompanied by a model accordingly putting his foot in his mouth, the I Hurt I Am In Fashion blog is as hilarious as it is true.
For some much desired insight into the well-kept world of fashion, this blog offers entertainment for hours.
Implications - Consumers in modern society don't have as much time to enjoy the same things as before. Products that feature a humorous element are appealing to those who want to have fun while completing their responsibilities. In order to generate a wider audience, a company could integrate an aspect of entertainment into their practical items as well.
With phrases like "Eating his own foot was a defining moment in his model career," accompanied by a model accordingly putting his foot in his mouth, the I Hurt I Am In Fashion blog is as hilarious as it is true.
For some much desired insight into the well-kept world of fashion, this blog offers entertainment for hours.
Implications - Consumers in modern society don't have as much time to enjoy the same things as before. Products that feature a humorous element are appealing to those who want to have fun while completing their responsibilities. In order to generate a wider audience, a company could integrate an aspect of entertainment into their practical items as well.
Trend Themes
1. Fashion Satire - Satirical take on the fashion industry can be leveraged as a marketing tactic for fashion brands.
2. Humorous Content - Incorporating humor in products can attract a wider audience and make mundane tasks more enjoyable.
3. Insider Jokes - Creating insider jokes can make an audience feel part of a larger community and can be used as a branding tactic.
Industry Implications
1. Fashion - Fashion brands can leverage humor and satire in their advertising and marketing campaigns to create a dialogue with their customers.
2. Media and Entertainment - Humorous content is always in high demand, and media and entertainment companies can leverage this to create engaging and viral content.
3. Technology - Adding humorous design or features to everyday technology products can differentiate a brand and attract customers.
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