Californians Will Soon Be Able to Buy a Hyundai Tucson Powered by Waste
Michael Baxter — March 21, 2014 — Autos
References: hyundaicanada & psfk
Eco-conscious drivers will soon be able to buy a Hyundai Tucson completely powered by sewage. While that sounds disgusting, it's an amazing way to preserve the environment, while also allowing Hyundai to market its product in a new way.
Hyundai is looking to hit on one of the biggest hot-button issues going on in the world right now: the environment. This Hyundai Tucson will only be available in California for now and will run on processed sewage from the Orange County Sanitation District.
The infrastructure surrounding the cars and the ability to pump them with hydrogen-filled fuel is still weak, but Hyundai is taking the dive anyway. With the technology to still use gas, but not have to abuse fossil fuels, this could be a new way to power vehicles.
Hyundai is looking to hit on one of the biggest hot-button issues going on in the world right now: the environment. This Hyundai Tucson will only be available in California for now and will run on processed sewage from the Orange County Sanitation District.
The infrastructure surrounding the cars and the ability to pump them with hydrogen-filled fuel is still weak, but Hyundai is taking the dive anyway. With the technology to still use gas, but not have to abuse fossil fuels, this could be a new way to power vehicles.
Trend Themes
1. Sewage-powered Suvs - Disruptive innovation opportunity: Developing and marketing vehicles powered by sewage as a sustainable and environmentally-friendly alternative to traditional fuel sources.
2. Eco-conscious Transportation - Disruptive innovation opportunity: Exploring innovative ways to power vehicles using alternative energy sources to reduce carbon emissions and preserve the environment.
3. Hydrogen-fueled Cars - Disruptive innovation opportunity: Advancing the infrastructure and technology to support hydrogen-filled fuel for vehicles, offering a cleaner alternative to traditional gasoline-powered cars.
Industry Implications
1. Automotive - Disruptive innovation opportunity: Incorporating sustainable energy sources, such as sewage-powered engines, into the automotive industry to address environmental concerns and appeal to eco-conscious consumers.
2. Renewable Energy - Disruptive innovation opportunity: Leveraging sewage as a renewable energy source for powering vehicles, further expanding the possibilities of alternative energy systems.
3. Waste Management - Disruptive innovation opportunity: Creating symbiotic relationships between waste management systems and transportation by utilizing processed sewage to fuel vehicles, promoting sustainability and resource efficiency.
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