Lavera's 'Hydro Effect' Helps to Combat Environmental Stressors
Laura McQuarrie — March 16, 2018 — Fashion
References: lavera.de & cosmeticsbusiness
Lavera's 'Hydro Effect' range includes a number of skincare solutions for dealing with the effects of pollution, which can be incredibly damaging to the skin.
In the same way that exposure to the sun can cause the wrinkles, sun spots and other visible signs of aging, there are a number of other stressors that can adversely impact the health of one's skin—including pollution in the air. Lavera's Hydro Effect collection includes a day cream, a cleansing balm, the Detox Effect Max and a serum that help to repair and shield the skin.
Lavera's product range aims to set itself apart as an anti-pollution skincare solution that's powered by pure, natural and organic ingredients. The protective skincare products only can be found online, as well as through Whole Foods.
In the same way that exposure to the sun can cause the wrinkles, sun spots and other visible signs of aging, there are a number of other stressors that can adversely impact the health of one's skin—including pollution in the air. Lavera's Hydro Effect collection includes a day cream, a cleansing balm, the Detox Effect Max and a serum that help to repair and shield the skin.
Lavera's product range aims to set itself apart as an anti-pollution skincare solution that's powered by pure, natural and organic ingredients. The protective skincare products only can be found online, as well as through Whole Foods.
Trend Themes
1. Anti-pollution Skincare - Opportunity for developing innovative skincare products that protect and repair the skin from environmental stressors.
2. Natural and Organic Skincare - Potential to disrupt the skincare industry by creating skincare products powered by pure, natural, and organic ingredients.
3. Online Exclusive Skincare - Disruptive potential for online retailers to offer exclusive skincare products that cater to specific skin concerns.
Industry Implications
1. Beauty and Skincare - There is potential for beauty and skincare companies to invest in anti-pollution products for skin health and repair.
2. Natural and Organic Products - The natural and organic products industry can capitalize on the demand for skincare solutions that are pure and environmentally friendly.
3. E-commerce and Retail - E-commerce platforms and retailers can disrupt the skincare market by offering exclusive online-only skincare products.
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