These Schwan Cosmetics Concealers Meet the Demand for "Skinimalism"
Laura McQuarrie — April 19, 2023 — Fashion
References: schwancosmetics & premiumbeautynews
Beauty enthusiasts are increasingly seeking out hybrid concealers that offer both coverage and skincare benefits and the newest pair of hybrid concealers from Schwan Cosmetics was inspired by the rise of "skinimalism." Skinimalism emphasizes simplicity, minimal product use and formulas with skin-caring ingredients, and it has become popular in recent years as people seek to simplify their beauty routines and reduce their environmental impact.
Launched at Cosmopack Bologna, the Pure On-The-Glow Concealer is a liquid concealer with a sheer light-diffusing finish and moisturizing benefits that take effect immediately, and the Pure Easy-Peasy-Glow Concealer takes the form of a lightweight formulation with a light, diffused finish and medium coverage for those desiring a natural look. Both of these products have the potential to streamline consumers' skincare and beauty routines.
Launched at Cosmopack Bologna, the Pure On-The-Glow Concealer is a liquid concealer with a sheer light-diffusing finish and moisturizing benefits that take effect immediately, and the Pure Easy-Peasy-Glow Concealer takes the form of a lightweight formulation with a light, diffused finish and medium coverage for those desiring a natural look. Both of these products have the potential to streamline consumers' skincare and beauty routines.
Trend Themes
1. Skinimalism-inspired Hybrid Concealers - Schwan Cosmetics' new hybrid concealers offer both coverage and skincare benefits inspired by the rise of skinimalism.
2. Lightweight Concealers with Moisturizing Benefits - Schwan Cosmetics' Pure On-The-Glow and Pure Easy-Peasy-Glow concealers are lightweight with moisturizing benefits that streamline consumers' skincare routines.
3. Sheer Light-diffusing Finish Concealers - Schwan Cosmetics' Pure On-The-Glow Concealer provides a sheer light-diffusing finish, meeting demand for minimalist makeup looks.
Industry Implications
1. Beauty and Cosmetics - As beauty enthusiasts seek to simplify their beauty routines, companies in the beauty and cosmetics industry can develop similar hybrid concealers with skincare benefits and lightweight formulas.
2. Environmental Sustainability - Incorporating skin-caring ingredients into cosmetic products can be a way for companies in the environmental sustainability industry to reduce product waste and cater to consumer demand for eco-friendly and skin-friendly products.
3. Skincare Industry - By creating lightweight concealers with moisturizing benefits, companies in the skincare industry can appeal to consumers seeking to streamline their skincare routines.
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