Stephen Harper Gets Feline Friendly at Ottawa's New Humane Society
Jaime Neely — July 12, 2011 — Pop Culture
References: theglobeandmail
Last week, Canadian Prime Minister Stephen Harper cuddled closely with various cats at the opening of a new Humane Society location in Southern Ottawa. The Prime Minister is known for having a soft spot for these furry feline friends, and the Human Society is thankful for his support.
The video showcases Harper visiting the new Humane Society location with his family, cutting the ribbon and cradling a variety of adorable kitties. Harper was joined by other Conservative Party politicians in his visit to the Humane Society, although as the video demonstrates, it appears that Harper is most comfortable while interacting with the cats. Check out the link to view the full video.
Implications - It is imperative that businesses be portrayed as organizations to which they can relate. Businesses that are perceived as compassionate and approachable will be likely to generate much higher sales than those that do not.
The video showcases Harper visiting the new Humane Society location with his family, cutting the ribbon and cradling a variety of adorable kitties. Harper was joined by other Conservative Party politicians in his visit to the Humane Society, although as the video demonstrates, it appears that Harper is most comfortable while interacting with the cats. Check out the link to view the full video.
Implications - It is imperative that businesses be portrayed as organizations to which they can relate. Businesses that are perceived as compassionate and approachable will be likely to generate much higher sales than those that do not.
Trend Themes
1. Pet-friendly Workspace - Companies can attract employees and customers by showing their love for animals and being pet-friendly.
2. Corporate Social Responsibility - Portraying a compassionate image can lead to higher sales and brand loyalty as well as enforcing social responsibility as a company.
3. Personalization and Customization - Offering a personalized customer experience by finding out what customers are passionate about, such as pets, can lead to stronger brand-customer relationships.
Industry Implications
1. Pet Industry - With more people adopting pets, businesses can benefit by offering pet-related products and services, and promoting pet-friendly policies.
2. Corporate Marketing and Public Relations Industry - Businesses can use corporate social responsibility and pet-friendly policies as marketing tools to attract customers and promote a positive image.
3. Workplace Culture and Employee Engagement Industry - Creating a pet-friendly work culture can attract and retain employees and promote a positive work-life balance.
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