Spain's Baja Beach Club Implants Its A-Listers With Bar Codes
References: bajabeach.es & barcelona-metropolitan
Renowned Barcelona-based Baja Beach Club is the first ultra-trendy social venue in the world to inject RFID microchips into its VIP members. Organizers even hold an ‘implant night’ for new members.
For a fee of 125 euros, elite members of the club gain instant free access to the club’s VIP area. Drinks and entertainment are then tracked and debited from their in-house accounts, relieving the need to carry ID or credit cards.
Club owners boast no pain, no swelling, and no soreness as clubgoers continue to line up every night to be implanted.
The ‘Verichip’ was created by Florida’s Applied Digital Solutions and was originally intended to be a security application.
For a fee of 125 euros, elite members of the club gain instant free access to the club’s VIP area. Drinks and entertainment are then tracked and debited from their in-house accounts, relieving the need to carry ID or credit cards.
Club owners boast no pain, no swelling, and no soreness as clubgoers continue to line up every night to be implanted.
The ‘Verichip’ was created by Florida’s Applied Digital Solutions and was originally intended to be a security application.
Trend Themes
1. RFID Implants - Opportunity for businesses to explore the use of RFID implants as a convenient and secure method for access and transactions.
2. Cashless Payments - Disruptive innovation opportunity for industries to implement cashless payment systems using RFID technology for streamlined transactions.
3. Identity Management - Trend towards using RFID technology for identity management, providing a convenient and efficient way to access venues and make purchases.
Industry Implications
1. Hospitality - Hotels and resorts can explore the use of RFID implant technology to enhance guest experiences with seamless access and cashless transactions.
2. Entertainment - Nightclubs and entertainment venues can adopt RFID implants to revolutionize guest experiences by eliminating the need for physical tickets and payment methods.
3. Retail - Retailers can leverage RFID implant technology to create frictionless shopping experiences by allowing customers to make purchases without traditional forms of payment.
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