There May be Another Tiger Woods Scandal, but This Brings the Game Back
Tiana Reid — June 21, 2010 — Art & Design
There seems to be a new Tiger Woods scandal every other day. While I'm starting to lose track, I thought it's time to focus on golf-related innovations—those that Woods is known for. Check out this cluster of golf novelties, from redemptive athlete ads to rooftop golf rafts to golf ball pollution.
Implications - Celebrity endorsements have changed the way people play and watch sports to even who we cheer for. Golf has been of the world's oldest sports and innovations are constantly sprouting in the field of play. Celebrities are the main promoters to a successful line of products. Companies have to be wise in choosing the proper endorser for their brand as the individual's choices in the future may not have a great outlook for the brand.
Implications - Celebrity endorsements have changed the way people play and watch sports to even who we cheer for. Golf has been of the world's oldest sports and innovations are constantly sprouting in the field of play. Celebrities are the main promoters to a successful line of products. Companies have to be wise in choosing the proper endorser for their brand as the individual's choices in the future may not have a great outlook for the brand.
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