Howdah Introduces Crunchy, Plant-Based Indian Snacks to the World
Laura McQuarrie — February 13, 2025 — Lifestyle
References: howdahsnacks & fabnews.live
Howdah makes crunchy, vegan-friendly snacks inspired by the street food of Bombay, and invites consumers around the world to experience an authentic taste of India.
The brand's ancient grain chips made with a base of sorghum flour, are available in varieties like Bombay Sweet Chili and Tandoor Chilli. Howdah is now making its way to 300 Jumbo stores across the Netherlands and is expanding into the United States market by introducing a 454g resealable sharing bag of Bombay Mix to Costco.
As a mission-driven snack brand, Howdah's one-snack-one-meal initiative helps to feed children who lack the means to learn, tackling hunger as one of the biggest barriers to education. Every time a pack is sold, the brand supplies a school lunch to a child in need through its partnership with Akshaya Patra.
The brand's ancient grain chips made with a base of sorghum flour, are available in varieties like Bombay Sweet Chili and Tandoor Chilli. Howdah is now making its way to 300 Jumbo stores across the Netherlands and is expanding into the United States market by introducing a 454g resealable sharing bag of Bombay Mix to Costco.
As a mission-driven snack brand, Howdah's one-snack-one-meal initiative helps to feed children who lack the means to learn, tackling hunger as one of the biggest barriers to education. Every time a pack is sold, the brand supplies a school lunch to a child in need through its partnership with Akshaya Patra.
Trend Themes
1. Plant-based Snack Innovation - The use of plant-based ingredients like sorghum in Howdah's chips presents opportunities to appeal to health-conscious consumers seeking sustainable and nutritious snack alternatives.
2. Cultural Flavor Exploration - Howdah's introduction of Bombay Sweet Chili and Tandoor Chilli flavors showcases the potential for authentic cultural taste profiles to captivate international markets.
3. Socially Conscious Consumer Products - Howdah's initiative to provide meals to children with each purchase exemplifies how brands can merge social impact with consumer goods to meet the growing demand for ethical consumption.
Industry Implications
1. Vegan Food Industry - The global expansion of Howdah's plant-based snacks highlights growth opportunities within the vegan food industry as consumer preferences shift.
2. Specialty Food Retail - Howdah's unique Indian street food-inspired offerings demonstrate the potential for growth in the specialty food retail sector by catering to niche markets.
3. Corporate Social Responsibility - The brand's commitment to its one-snack-one-meal initiative underscores the expanding role of corporate social responsibility in the consumer goods industry.
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