Dry Spell is an Empowering, Inspiring Non-Traditional Recipe Book
Laura McQuarrie — January 16, 2024 — Lifestyle
References: mockupsmocktails & instagram
Dry Spell: A Mocktail Kitchen Primer & Sober Challenge Activity Book is a source for inspiring alcohol-free beverage recipes, tips for navigating the early stages of sobriety and rediscovering creativity in the kitchen and beyond.
This giftable recipe and activity book in one is well-suited to Dry January and Sober October participants, as well as those who are reexamining their relationship with alcohol during other times of the year.
Dry Spell was authored and illustrated by JoAnne Pearce, founder of Mock-Ups Mocktails and a co-founder of Split, a full-service mocktail catering, consulting and education company. Inside Dry Spell, readers will discover techniques that Pearce, a self-described “Potions Witch,” has personally picked up over the years.
This giftable recipe and activity book in one is well-suited to Dry January and Sober October participants, as well as those who are reexamining their relationship with alcohol during other times of the year.
Dry Spell was authored and illustrated by JoAnne Pearce, founder of Mock-Ups Mocktails and a co-founder of Split, a full-service mocktail catering, consulting and education company. Inside Dry Spell, readers will discover techniques that Pearce, a self-described “Potions Witch,” has personally picked up over the years.
Trend Themes
1. Alcohol-free Beverage Recipes - A trend of creating alcohol-free beverage recipes is emerging, offering a wide range of options for those looking to reduce their alcohol intake or abstain completely.
2. Sober Challenges - Participating in challenges like Dry January and Sober October is gaining momentum, encouraging people to take a break from alcohol and explore alternative drink choices.
3. Mocktail Activity Books - Mocktail recipe activity books are becoming popular, combining the joy of discovering new recipes with engaging activities for individuals exploring alcohol-free options.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to cater to the growing demand for alcohol-free beverages by offering innovative, delicious and visually appealing options.
2. Wellness and Self-care - The wellness and self-care industry can tap into the trend of sober challenges by providing resources, support, and inspiration for individuals on their sobriety journey.
3. Publishing - The publishing industry has an opportunity to create and market mocktail recipe activity books that combine creativity, recipes, and engaging activities for a niche audience exploring non-alcoholic options.
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