Goldfish Enters the Potato Chip Category for the First Time
Grace Mahas — December 6, 2023 — Lifestyle
References: walmart
Goldfish, the beloved snack brand known for its fish-shaped crackers, is venturing into new territory with the launch of its first potato-based product, Goldfish Crisps. This innovative snack is available in three tantalizing flavors: Sour Cream & Onion, Cheddar, and Salt & Vinegar.
Starting December 15, snack enthusiasts can exclusively get their hands on Goldfish Crisps at Walmart.com. In January 2024, these crisps will hit shelves nationwide at various retailers, retailing for $4.79. What sets Goldfish Crisps apart is their slightly larger size compared to traditional Goldfish crackers, offering a new twist on the classic snack.
Goldfish is renowned for its production scale, making a staggering 28,500 pounds of Goldfish crackers daily. This equates to about 1 million bags per day or an impressive 11.57 Goldfish crackers every second. The introduction of Goldfish Crisps marks a significant expansion in the brand's portfolio, promising to delight fans with a new take on the familiar and much-loved snack.
Starting December 15, snack enthusiasts can exclusively get their hands on Goldfish Crisps at Walmart.com. In January 2024, these crisps will hit shelves nationwide at various retailers, retailing for $4.79. What sets Goldfish Crisps apart is their slightly larger size compared to traditional Goldfish crackers, offering a new twist on the classic snack.
Goldfish is renowned for its production scale, making a staggering 28,500 pounds of Goldfish crackers daily. This equates to about 1 million bags per day or an impressive 11.57 Goldfish crackers every second. The introduction of Goldfish Crisps marks a significant expansion in the brand's portfolio, promising to delight fans with a new take on the familiar and much-loved snack.
Trend Themes
1. Potato-based Snacks - The launch of Goldfish Crisps introduces a new trend in the snack industry, showcasing the popularity and potential of potato-based snacks.
2. Flavor Variations - Goldfish Crisps' three tantalizing flavors demonstrate a growing trend in the market for unique and diverse snack options.
3. Size Innovation - The slightly larger size of Goldfish Crisps compared to traditional Goldfish crackers presents a fresh trend in product sizing, attracting snack enthusiasts looking for a new twist.
Industry Implications
1. Snack Food - The launch of Goldfish Crisps will impact the snack food industry, creating opportunities for other companies to explore the potato-based snack category.
2. Flavor Development - The introduction of new and unique flavors in Goldfish Crisps opens up possibilities for flavor development and experimentation in the food industry.
3. Food Packaging - The creation of a slightly larger size for Goldfish Crisps highlights the need for innovative and efficient food packaging solutions to accommodate this trend.
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