Krispy Kreme Appifies Its 'Hot Doughnuts Now' Sign
Vasiliki Marapas — April 16, 2015 — Tech
References: krispykreme & restaurantbusinessonline
Krispy Kreme's beloved 'Hot Doughnuts Now' feature -- a storefront sign that lights up when a fresh batch of doughnuts is ready -- has been transformed into an app that alerts the franchise's fans via their smartphone.
Users will be able to personalize the app, selecting which Krispy Kreme store is their favorite or most frequented. When that particular store has hot doughnuts, a "Hot Now" image momentarily takes over their phone screen. Other features in the app, which will be rolled out nation-wide this year, includes a payment method, advanced ordering option and even a fundraising function.
The app definitely caters to a loyal consumer base, strengthening the relationship between the brand and its biggest fans by allowing them to get the best experience possible.
Users will be able to personalize the app, selecting which Krispy Kreme store is their favorite or most frequented. When that particular store has hot doughnuts, a "Hot Now" image momentarily takes over their phone screen. Other features in the app, which will be rolled out nation-wide this year, includes a payment method, advanced ordering option and even a fundraising function.
The app definitely caters to a loyal consumer base, strengthening the relationship between the brand and its biggest fans by allowing them to get the best experience possible.
Trend Themes
1. App-based Notifications - The transformation of traditional signage into app-based notifications presents opportunities for businesses to enhance customer engagement and personalized experiences.
2. Mobile Ordering and Payments - The integration of advanced ordering and payment options within mobile apps can disrupt the food service industry and streamline the customer experience.
3. Fundraising Functionality in Apps - The inclusion of fundraising features in mobile apps opens up innovative possibilities for businesses to support social causes and foster community engagement.
Industry Implications
1. Restaurant Industry - The adoption of app-based notifications and mobile ordering can revolutionize the restaurant industry, offering convenient and personalized services to customers.
2. Mobile App Development - The demand for innovative app features, such as personalized notifications and fundraising capabilities, drives opportunities for mobile app development companies.
3. Retail Industry - App-based notifications and advanced ordering options can create disruptive innovations in the retail industry, enabling seamless customer experiences and increased sales.
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