Wendy's Reimagines the French Fry with 'Hot and Crispy' Method
Niko Pajkovic — September 7, 2021 — Marketing
References: wendys & qsrmagazine
American fast-food chain Wendy's has announced that it will be replacing its classic French fries with a new "hot and crispy" edition, which took months to perfect by its culinary team. According to Wendy's, the new fry has received nearly a "2:1 preference versus Wendy’s primary competitor, McDonald’s."
Wendy's recently held a Culinary Spotlight event showcasing the new fries, which are being released alongside the brand's new burger: the 'Big Bacon Cheddar Cheeseburger.' Apparently, the company was motivated to create the best possible fries as it knew that it was the #1 item sold on Wendy's menu.
"We're going to put in a full-court press and figure out what's the best way to have our customers' backs. For example, if fries are the most-ordered menu item, we're going to create the best possible fry,” explained John Li, Wendy's vice president of culinary innovation.
Image Credit: Wendy's
Wendy's recently held a Culinary Spotlight event showcasing the new fries, which are being released alongside the brand's new burger: the 'Big Bacon Cheddar Cheeseburger.' Apparently, the company was motivated to create the best possible fries as it knew that it was the #1 item sold on Wendy's menu.
"We're going to put in a full-court press and figure out what's the best way to have our customers' backs. For example, if fries are the most-ordered menu item, we're going to create the best possible fry,” explained John Li, Wendy's vice president of culinary innovation.
Image Credit: Wendy's
Trend Themes
1. Hot and Crispy Fries - Fast food chains could improve customer satisfaction and compete with rivals by upgrading french fries to be extra-crispy and heat-retaining.
2. Culinary Innovation - Fast food corporations could focus on innovating their menus and creating new products that are high-quality and unique to their brand.
3. Customer Satisfaction - Fast food chains could prioritize customer satisfaction by analyzing what their top-selling items are and investing resources to create the best possible version of them.
Industry Implications
1. Fast Food - Fast food chains could revamp perennially popular menu items like french fries and burgers to attract and retain customers.
2. Food Innovation - Investment in culinary innovation could lead to the creation of new and exciting food products that could be market disruptors.
3. Brand Competition - Corporations can strive to win market share from competitors by seeking customer feedback and using it to improve the quality of their menu offerings.
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