Horizon Field Hamburg by Antony Gormley Turns People into Art
Meghan Young — November 1, 2012 — Unique
References: antonygormley & fastcodesign
Horizon Field Hamburg involves a suspended reflective platform that turns the spectators into works of art. Installed in Deichtorhallen, the 21st century historical structure that once housed a bustling market, the art installation invites people to traverse its murky mirroring surface barefoot. Each reaction is different. From pensive to playful, people experience a personal connection to the installation.
Created by United Kingdom-based artist Antony Gormley, who is known for his exploration of the human body through sculpture, Horizon Field Hamburg can be regarded as existential. Gormley says, "This entire project could be seen as the translation of a vast painting into a literal sounding board for the spirit and consciousness of the viewer. There is no subject to this work other than the people who participate in and on it."
Created by United Kingdom-based artist Antony Gormley, who is known for his exploration of the human body through sculpture, Horizon Field Hamburg can be regarded as existential. Gormley says, "This entire project could be seen as the translation of a vast painting into a literal sounding board for the spirit and consciousness of the viewer. There is no subject to this work other than the people who participate in and on it."
Trend Themes
1. Suspended Reflective Platforms - Opportunity to create immersive and interactive art installations that turn spectators into works of art.
2. Personal Connection to Installations - Opportunity to design installations that evoke different emotional reactions and create a personal connection with viewers.
3. Exploration of the Human Body Through Sculpture - Opportunity to use sculpture as a medium to explore existential themes and translate them into tangible experiences.
Industry Implications
1. Art and Design - Opportunity for artists and designers to push the boundaries of traditional art forms and create immersive, interactive experiences.
2. Experiential Marketing - Opportunity for brands to create unique and memorable experiences for consumers by incorporating suspended reflective platforms in their marketing campaigns.
3. Wellness and Mindfulness - Opportunity to use suspended reflective platforms as a tool for mindfulness and self-reflection, promoting mental well-being and personal growth.
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