Artisan Bee Honey Products Have Upscale, Timeless Packaging
Laura McQuarrie — June 28, 2014 — Lifestyle
References: deniscarroll & packagingoftheworld
Artisan Bee is a company that puts its focus on honey products, using only ethically sourced and managed honey from Irish beekeepers. As well as actual honey, other decadent products from Artisan Bee include things like body wash, eye cream and cleansers. The name, branding and packaging of Artisan Bee serves to suggest that it's a cut above the rest, as well as sleek, desirable and modern.
Honey packaging can often look very homespun and a lot of designs default to using icons like bees and honeycomb icons and patterns. Although the identity designed for Artisan Bee by Denis Carroll does hint at the gold color of honey, flowers and hexagonal shapes, it's translated into a sophisticated pattern that sets it apart from other designs on the market.
Honey packaging can often look very homespun and a lot of designs default to using icons like bees and honeycomb icons and patterns. Although the identity designed for Artisan Bee by Denis Carroll does hint at the gold color of honey, flowers and hexagonal shapes, it's translated into a sophisticated pattern that sets it apart from other designs on the market.
Trend Themes
1. Sophisticated Honey Packaging - Opportunity to revamp honey packaging design beyond traditional icons and patterns, into more upscale, modern and sleek designs.
2. Ethical Sourcing of Honey Products - Opportunity for businesses to promote their ethically sourced and managed honey products, meeting the growing consumer demand for responsible consumption.
3. Expanding Honey Product Line - Opportunity for businesses to expand into different product segments like beauty and personal care, using the versatile properties of honey.
Industry Implications
1. Food and Beverage - Revamping honey packaging design can create a premium product differentiation opportunity for food and beverage companies that specialize in honey-based products.
2. Beauty and Personal Care - Opportunity to launch honey-based beauty and personal care products with premium packaging design and highlighting their ethically sourced honey origin, meeting consumer demand for natural and responsible ingredients.
3. Sustainable Agriculture - Opportunity to promote sustainable agriculture practices that protect honey bees which play a vital role in the ecosystem, while meeting consumer demand for responsible food consumption.
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