Honest Corporate Logos Offer Truthful Analysis of Brand Messaging
Trenton Millar — September 10, 2012 — Marketing
References: viktorhertz & weburbanist
Swedish artist Viktor Hertz has taken some of the most recognizable corporate logos in the world and made them honest corporate logos. Companies are always trying to sell us stuff, and to do that they always present the best version of themselves. Hertz has rethought these corporate logos, making them say what their companies are really about, instead of what they want to you to think they are about.
These honest corporate logos take a critical look at the personality of brands. For example, the Nintendo logo has been changed to say, "Nothing to do." Anyone who plays video games can attest to the fact that you can only play them when you have nothing else to do.
Ultimately, these honest corporate logos are thought-provoking and worthy of a smile from consumers.
These honest corporate logos take a critical look at the personality of brands. For example, the Nintendo logo has been changed to say, "Nothing to do." Anyone who plays video games can attest to the fact that you can only play them when you have nothing else to do.
Ultimately, these honest corporate logos are thought-provoking and worthy of a smile from consumers.
Trend Themes
1. Honest Corporate Logos - Disruptive innovation opportunity: Explore the potential of creating honest and transparent brand messaging through reimagined corporate logos.
2. Critical Brand Analysis - Disruptive innovation opportunity: Develop tools and techniques to critically analyze brand messaging to ensure it aligns with consumer expectations.
3. Authentic Advertising - Disruptive innovation opportunity: Embrace authenticity and truthfulness in advertising campaigns to build stronger connections with consumers.
Industry Implications
1. Graphic Design - Disruptive innovation opportunity: Foster creativity in graphic design to reshape brand messaging through unconventional and thought-provoking visuals.
2. Advertising and Marketing - Disruptive innovation opportunity: Reframe traditional advertising and marketing strategies to emphasize transparency and authenticity in brand communication.
3. Consumer Perception Analysis - Disruptive innovation opportunity: Utilize data analysis and consumer sentiment analysis to understand the impact of brand messaging on consumer perception.
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