The Honda Stage Experience Helps Fans Connect with Music Live and Online
Laura McQuarrie — June 29, 2015 — Marketing
References: hondastage.honda & adweek
Snoop Dogg, Ariana Grande, Demi Lovato and Pitbull are just a few of the major artists that young fans have been able to see on the Honda Stage with thanks to Live Nation and iHeartRadio. As well as treating hundreds of Millennials to intimate live music experiences, the Honda Stage experience lets countless others join in on social media sites to relive the footage on YouTube.
As a demographic that has a tendency to favor ad blockers and cord cutting for commercial-free TV, the Honda Stage has proven itself to be an effective way to reach an audience that avoids traditional advertising streams.
Although it's often been said that content is king, giving consumers the chance to get involved in an experience is becoming ever more enticing, especially since this young demographic would rather be part of an advertisement than the target of one.
As a demographic that has a tendency to favor ad blockers and cord cutting for commercial-free TV, the Honda Stage has proven itself to be an effective way to reach an audience that avoids traditional advertising streams.
Although it's often been said that content is king, giving consumers the chance to get involved in an experience is becoming ever more enticing, especially since this young demographic would rather be part of an advertisement than the target of one.
Trend Themes
1. Live Music Experiences - Opportunities for sponsoring live music events and experiences that cater to younger demographics.
2. Social Media Integration - Innovations that allow event attendees and online viewers to engage with live music events through social media platforms.
3. Interactive Advertising - Development of interactive ad campaigns which allow consumers to participate in experiences rather than being passive recipients.
Industry Implications
1. Music Industry - Creating partnerships between music companies, event promoters and sponsors to create immersive music experiences for younger audiences.
2. Marketing and Advertising Industry - Utilizing technology and social media platforms to develop interactive advertising campaigns that engage consumers in a two-way conversation.
3. Technology Industry - Developing tools and platforms that allow live music events to be seamlessly integrated with social media, providing a more immersive experience for fans.
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