This Super Bowl Ad Pairs the Honda Ridgeline with Singing Sheep
Laura McQuarrie — February 2, 2016 — Autos
References: future-cars.honda & adweek
This year's Super Bowl 50 ad from Honda features the 2017 Honda Ridgeline—and a pack of singing sheep.
Animals are common to Super Bowl ads, but there are few this year that have them as stars. One of the most memorable commercials will certainly be this one from Honda, which shows off the features of the midsize pickup truck.
The truck boasts a truck-bed audio system, which is capable of turning the entire vehicle's bed into a huge outdoor speaker. To show off this truck as the only one of its kind able to do this, a choir of sheep are shown singing along to Queen's 'Somebody to Love.' After the launch of the 60-second commercial spot during February's Super Bowl game, it'e expected that the car will be a spring release.
Animals are common to Super Bowl ads, but there are few this year that have them as stars. One of the most memorable commercials will certainly be this one from Honda, which shows off the features of the midsize pickup truck.
The truck boasts a truck-bed audio system, which is capable of turning the entire vehicle's bed into a huge outdoor speaker. To show off this truck as the only one of its kind able to do this, a choir of sheep are shown singing along to Queen's 'Somebody to Love.' After the launch of the 60-second commercial spot during February's Super Bowl game, it'e expected that the car will be a spring release.
Trend Themes
1. Animal Stars in Super Bowl Ads - Companies may want to consider featuring animals as the stars of their Super Bowl ads to make them more memorable and increase brand recognition.
2. Innovative Car Features in Advertising - There is an opportunity for car companies to highlight unique features of their vehicles, such as Honda's truck-bed audio system, in creative and memorable ways in their advertising.
3. Creative Use of Music in Ads - Brands can explore using recognizable and popular songs, such as Queen's 'Somebody to Love,' to enhance their ads and create a memorable connection with audiences.
Industry Implications
1. Automotive Industry - Car companies, such as Honda, can look for opportunities to creatively advertise and showcase unique features of their vehicles to increase sales.
2. Advertising Industry - Agencies and brands can explore creative ways to make their ads more memorable and impactful by using animal stars and popular music in their campaigns.
3. Music Industry - There is an opportunity for music artists and labels to partner with brands for creative and unique advertising campaigns that showcase their music and enhance the brand's message and recognition.
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