The Honda ATV Print Ads Promote a Wild Ride
Amelia Roblin — February 24, 2011 — Autos
References: ddb & adsoftheworld
One of the things that all-terrain vehicle drivers love the most about ATVing is the liberating way nature is experienced, as demonstrated in these Honda ATV print ads. Designed by DDB/Key People, these computer-generated images depict the expansive scenic view from the back of a tiger and a lion.
Replacing the automobile beneath the driver with African animals, the Honda ATV print ads suggest the recreational ride will take you on a wild adventure through the untamed landscape.
Replacing the automobile beneath the driver with African animals, the Honda ATV print ads suggest the recreational ride will take you on a wild adventure through the untamed landscape.
Trend Themes
1. Animal-themed Advertisements - There is an opportunity for brands to incorporate animal-themed advertisements to capture attention and create a unique brand experience.
2. Digital Illustration in Print Ads - The use of digital illustration in print ads allows for creative and visually appealing campaigns that can resonate with target audiences.
3. Emphasizing Adventurous Nature Experiences - Brands can focus on highlighting adventurous nature experiences in their advertisements to appeal to the desires of outdoor enthusiasts and adventure-seekers.
Industry Implications
1. Automotive - The automotive industry can explore new and unconventional ways to showcase their products by incorporating animal-themed elements in their advertising campaigns.
2. Advertising and Marketing - The advertising and marketing industry can leverage digital illustration techniques in print ads to create visually captivating campaigns for their clients.
3. Outdoor Recreation and Adventure - The outdoor recreation and adventure industry can capitalize on emphasizing the exhilarating experiences found in nature to attract thrill-seeking consumers.
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